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    Don't Waste Your Time!
    By Jacques Werth, President High Probability® Selling

    Most customers make up their minds about your product or service within the thirty seconds of a prospecting call. For this reason, you should avoid wasting your time on those who have made a negative decision as soon as you've made your offer. Use your cold calls to eliminate those prospects who have a low probability of buying from you. A short, simple prospecting offer that describes who you are and what you're selling is all you need to do this. If the prospect doesn't want what you're selling, end the call and move on to the next prospect.







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